TY  - BOOK
AU  - Randazzo, Sal
TI  - Mythmaking on Madison avenue: how advertisers apply the power of myth & symbolism to create leadership brands
SN  - 1557384274
U1  - 658.827 
PY  - 1993///
CY  - Chicago
PB  - Probus Publishing Company
KW  - Brand name products
KW  - Leadership brands
KW  - New brand products--Management
KW  - Marketing
ER  -