Randazzo, Sal <br/><br/>
Mythmaking on Madison avenue  how advertisers apply the power of myth & symbolism to create leadership brands 

 - Chicago  Probus Publishing Company  1993 
 - xiii, 289 p. 
<br/><br/>   
<br/><br/><label>ISBN: </label>1557384274 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Leadership brands<br/>New brand products--Management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827  / RAN