TY  - BOOK
AU  - Gupta, S. R. Sen
TI  - The art of the brand: the ten commandments of strategic design
SN  - 8171673090
U1  - 658.827 
PY  - 1995///
CY  - New Delhi
PB  - Rupa & Co.
KW  - Brand name products
KW  - New brand--Management
ER  -