Gupta, S. R. Sen <br/><br/>
The art of the brand:  the ten commandments of strategic design 

 - New Delhi  Rupa & Co.  1995 
 - xvii, 160 p. 
<br/><br/>   
<br/><br/><label>ISBN: </label>8171673090 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>New brand--Management
<br/><br/><label>Dewey Class. No.: </label>658.827  / GUP