TY  - BOOK
AU  - Moser, Mike
TI  - United we brand: how to create a cohesive brand that's seen, heard, and remembered
SN  - 1578517982
U1  - 658.827 
PY  - 2003///
CY  - Boston
PB  - Harvard Business School Press
KW  - Brand name products
KW  - New products--Management
ER  -