Moser, Mike <br/><br/>
United we brand:  how to create a cohesive brand that's seen, heard, and remembered 

 - Boston  Harvard Business School Press  2003 
 - xvii, 163 p. 
<br/><br/>   
<br/><br/><label>ISBN: </label>1578517982 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>New products--Management
<br/><br/><label>Dewey Class. No.: </label>658.827  / MOS