TY  - BOOK
AU  - Trout, Jack
AU  - Rivkin, Steve
TI  - The power of simplicity: a management guide to cutting through the nonsense and doing things right
SN  - 0074639145
U1  - 658.8 
PY  - 1999///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Limited
KW  - Industrial management
KW  - Simplicity
ER  -