Trout, Jack <br/><br/>
Differentiate or die:   survival in our era of killer competition 

 - Chennai  East West Books (Madras) Pvt. Ltd.  2004 
 - x, 236 p. 
<br/><br/>   
<br/><br/><label>ISBN: </label>8186852913 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing strategy<br/>Strategy
<br/><br/><label>Dewey Class. No.: </label>658.802  / TRO