TY  - BOOK
AU  - Khurana, Rakesh
AU  - Ravichandran, A. N.
TI  - Strategic marketing management: concept and cases
SN  - 8172400829
U1  - 658.4012 
PY  - 0000///[s.n.]
CY  - Delhi
PB  - Global Business Press
KW  - Strategic marketing management
KW  - Strategy
ER  -