TY  - BOOK
AU  - Ries, AL
AU  - Trout, Jack
TI  - Horse sense: the key to success is finding a horse to ride
SN  - 9780070527355
U1  - 650.14 
PY  - 1991///
CY  - New York
PB  - McGraw-Hill, Inc.
KW  - Success in business
KW  - Job hunting
KW  - Marketing
ER  -