TY  - BOOK
AU  - Sarkar, Aveek
TI  - The Marketing whitebook 2003-04: the essential marketer's handbook
U1  - 381.0954 
PY  - 2004///
CY  - New Delhi
PB  - Businessworld
KW  - Marketing white book
KW  - BW marketing white book 2003-04
ER  -