TY  - BOOK
AU  - Ries, A.L.
AU  - Trout, Jack
TI  - Positioning: the battle for your mind
SN  - 007053375X
U1  - 659.1 
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing
KW  - Advertising
ER  -