Ries, A.L. <br/><br/>
Positioning:  the battle for your mind 

 - New Delhi  Tata McGraw-Hill Publishing  2003 
 - xii, 246 p. 
<br/><br/>   
<br/><br/><label>ISBN: </label>007053375X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / RIE