TY  - BOOK
AU  - Datta, Prosenjit
TI  - The Marketing whitebook 2012-2013: one-stop guide for marketers
SN  - 9789381425015
U1  - 381.0954 
PY  - 2012///
CY  - New Delhi
PB  - Businessworld Books
KW  - Marketing white book
KW  - BW marketing white book 2012-13
ER  -