TY  - BOOK
AU  - Marconi, Joe
TI  - Beyond branding: how savvy marketers build brand equity to create products and open new markets
SN  - 9781557384287
U1  - 658.827 
PY  - 1993///
CY  - Cambridge
PB  - Probus Publishing Company
KW  - Brand management
KW  - Brand products--New market opening
ER  -