Marconi, Joe <br/><br/>
Beyond branding:  how savvy marketers build brand equity to create products and open new markets 

 - Cambridge  Probus Publishing Company  1993 
 - xvi, 213 p. 
<br/><br/>   
<br/><br/><label>ISBN: </label>9781557384287 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management<br/>Brand products--New market opening
<br/><br/><label>Dewey Class. No.: </label>658.827  / MAR