TY  - BOOK
AU  - Kapferer, Jean-Neol
TI  - Strategic brand management: creating and sustaining brand equity long term
SN  - 8175541091
U1  - 658.827 
PY  - 2007///
CY  - New Delhi
PB  - Kogan Page India Private Limited
KW  - Materials and brand management
KW  - Brand name products - Management
ER  -