Kapferer, Jean-Neol <br/><br/>
Strategic brand management:  creating and sustaining brand equity long term 

 - 2nd 
 - New Delhi  Kogan Page India Private Limited  2007 
 - 443 p. 
<br/><br/>   
<br/><br/><label>ISBN: </label>8175541091 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Materials and brand management<br/>Brand name products - Management
<br/><br/><label>Dewey Class. No.: </label>658.827  / KAP