TY  - BOOK
AU  - Hiebing, Roman G.
AU  - Cooper, Scott W.
TI  - Successful marketing plan: a disciplined and comprehensive approach
SN  - 9780070587748
U1  - 658.802  
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Ltd
KW  - Marketing
KW  - Decision making-marketing
KW  - Strategic planning
ER  -