Hiebing, Roman G. <br/><br/>
Successful marketing plan:  a disciplined and comprehensive approach 

 - 3rd ed. 
 - New Delhi  Tata McGraw Hill Publishing Company Ltd  2004 
 - xxxii, 544 p. 
<br/><br/>    
<br/><br/><label>ISBN: </label>9780070587748 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Decision making-marketing<br/>Strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.802   / HIE