TY - BOOK AU - McGregor, James TI - One billion customers: lessons from the front lines of doing business in China SN - 9780743258395 U1 - 658.0490951 PY - 2005/// CY - New York PB - Free Press KW - Business enterprises, Foreign - Government policy - China KW - China - Commercial policy KW - Investments, Foreign - China N2 - Companies from around the globe are flocking to China to buy, sell, manufacture, and create new products, but as former Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is never quite what it seems. One Billion Customers offers compelling narratives of personalities, business deals, and lessons learned, creating a coherent pictures of China's emergence as a global economic power with a dog-eat-dog business climate that has turned bureaucrats into billionaires and left many foreign business executives with their pockets turned inside out. (https://www.simonandschuster.com/books/One-Billion-Customers/James-McGregor/97807432584180 ER -