Dolan, Robert  <br/><br/>
Strategic marketing management 

 - Boston   Harvard Business School Publications  1991 
 - xvi, 656 p. 
 - The practice of management series .
<br/><br/>    
<br/><br/><label>ISBN: </label>9780875843100 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management
<br/><br/><label>Dewey Class. No.: </label>658.802  / DOL