TY  - BOOK
AU  - Bijapurkar, Rama
TI  - We are like that only: : understanding the logic of consumer India
SN  - 9780143065975
U1  - 339.470954 
PY  - 2009///
CY  - Haryana
PB  -  Penguin Random House India
KW  - Consumers--India
KW  - Consumption (Economics)--India
KW  - Consumers
N2  - Taking cues from economics, demography, history, culture, philosophy and good old common sense, Rama Bijapurkar makes sense of the complex and inscrutable Indian market-the many consumer Indias, their diverse and schizophrenic behaviour and the way to make your company’s fortune in this billion-plus market. Irreverent and insightful, this book answers the questions to twelve key facets of consumer India. Bijapurkar explains why the Indian consumer market is ‘like that only’, why it will not change in a hurry, and what it takes to develop a winning ‘made for India’ business strategy. C.K. Prahalad, author of The Fortune at the Bottom of the Pyramid, writes in the foreword to the book: ‘Rama has developed a very strong case for learning about India on its own terms before investing. This book is a critical read for anyone considering building a large presence for themselves in India.’

(https://www.penguin.co.in/book/we-are-like-that-only/)
ER  -