TY  - BOOK
AU  - Kotler, Philip
AU  - Hessekiel, David
AU  - Lee, Nancy R.
TI  - Good works: marketing and corporate initiatives that build a better world and the bottom line
SN  - 9788126536665
U1  - 658.802 
PY  - 2012///
CY  - New Delhi
PB  - Wiley India Pvt. Ltd.
KW  - Marketing management
KW  - Corporate social responsibility
ER  -