Aaker, David A. <br/><br/>
Strategic market management 

 - 5th 
 - New York  John Wiley & Sons, Inc.  2000 
 - xiv, 330 p. 
<br/><br/>   
<br/><br/><label>ISBN: </label>9971512939 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / AAK