TY  - BOOK
AU  - Damodaran, Aswath
TI  - Narrative and numbers: the value of stories in business
SN  - 9780231180481
U1  - 658.15 
PY  - 2017///
CY  - Columbia University Press
PB  - New York
KW  - Corporations--Valuation
KW  - Narrative inquiry (Research method)
KW  - Feedback (Psychology)
N2  -  How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are the storytellers who spin compelling narratives and the number-crunchers who construct meaningful models and accounts. Both are essential to success, but only by combining the two, Damodaran argues, can a business deliver and sustain value
ER  -