Davis, Scott M. <br/><br/>
Brand asset management:  driving profitable growth through your brands 

 - San Francisco  Jossey-Bass Inc.  2000 
 - xvi, 265 p. 
 - The Jossey-Bass Business and Management Series .
<br/><br/> "Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management."<br/>-- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University<br/><br/>(https://www.wiley.com/en-us/Brand+Asset+Management%3A+Driving+Profitable+Growth+Through+Your+Brands-p-9780787963941) 
<br/><br/><label>ISBN: </label>9780787950774 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Product management<br/>Brand name products--United States<br/>Product management--United States
<br/><br/><label>Dewey Class. No.: </label>658.827  / DAV