Blair, Mark <br/><br/>
The 360 degree brand in Asia:  creating more effective marketing communications 

 - New Jersey  John Wiley & Sons, Inc.  2003 
 - xvi, 215 p. 
<br/><br/>   
<br/><br/><label>ISBN: </label>9780470820575 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management
<br/><br/><label>Dewey Class. No.: </label>658.827  / BLA