Mercer, David <br/><br/>
Marketing strategy:  the challenge of the external environment 

 - London  Sage Publications Ltd  1998 
 - viii, 325 p. 
<br/><br/>   
<br/><br/><label>ISBN: </label>9780761958765 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.87  / MER