TY  - BOOK
AU  - Sheen, Raymond
AU  - Gallo, Amy
TI  - HBR guide to building your business case
SN  - 9781633690028
U1  - 658.4012 
PY  - 2015///
CY  - Boston
PB  - Harvard Business Review Press
KW  - Business planning
KW  - Strategic planning
KW  - New business enterprises--Planning
N2  - Get your idea off the ground. You've got a great idea that will increase revenue or boost productivity--but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea's value. That's not always easy: Maybe you're not sure what kind of data your stakeholders will trust. Or perhaps you're intimidated by number crunching. The "HBR Guide to Building Your Business Case," written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You'll learn how to: Spell out the business need for your idea; Align your case with strategic goals; Build the right team to shape and test your idea; Calculate the return on investment; Analyze risks and opportunities; Present your case to stakeholders.

(https://store.hbr.org/product/hbr-guide-to-building-your-business-case/15038)
ER  -