Quera, Leon <br/><br/>
Advertising campaigns: formulation and tactics 

 - Ohio  Grid, Inc.  1973 
 - 175 p. 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication Plan<br/>Marketing Communication<br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>659.111  / QUE