TY  - BOOK
AU  - Green, Paul E.
AU  - Tull, Donald S
TI  - Research for marketing decisions
U1  - 658.83 
PY  - 1970///
CY  - New Jersey
PB  - Prentice-Hall, Inc.
KW  - Marketing research
N2  - The emphasis on modern analytical tools like multivariate analysis have been incorporated in the design and conduct of marketing research. Computer program strategies for data analysis are not only described out their results have been interpreted in the context of illustrative marketing problems. Primarily user-oriented the text includes cases listed at the  end  of  five  major  parts  of  the  book
ER  -