Green, Paul E. <br/><br/>
Research for marketing decisions 

 - 2nd 
 - New Jersey  Prentice-Hall, Inc.  1970 
 - xii, 644 p. 
<br/><br/> The emphasis on modern analytical tools like multivariate analysis have been incorporated in the design and conduct of marketing research. Computer program strategies for data analysis are not only described out their results have been interpreted in the context of illustrative marketing problems. Primarily user-oriented the text includes cases listed at the  end  of  five  major  parts  of  the  book. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / GRE