TY  - BOOK
AU  - Godin, Seth
TI  - All marketers tell stories: the underground classic that explains how marketing really works--and why authenticity is the best marketing of all
SN  - 9781591845331
U1  - 658.8 
PY  - 2012///
CY  - London
PB  - Penguin Books Ltd.
KW  - Marketing
ER  -