TY  - BOOK
AU  - Miller, Thomas W.
TI  - Marketing data science: : modeling techniques in predictive analytics with R and Python
SN  - 9789353065744
U1  - 658.800285 
PY  - 2023///
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd.
KW  - Marketing--Data processing
KW  - Marketing--Planning
N2  - Marketing Data Science Features Fully integrates everything you need to know to address real marketing challenges - including all relevant web analytics, network science, information technology, and programming techniques Covers analytics for segmentation, targeting, positioning, pricing, product development, site selection, recommender systems, forecasting, retention, lifetime value analysis, and much more Includes multiple examples demonstrated with Python and R MARKET IT Professionals
ER  -