Miller, Thomas W. <br/><br/>
Marketing data science:   modeling techniques in predictive analytics with R and Python 

 - Noida  Pearson India Education Services Pvt. Ltd.  2023 
 - 458 p. 
<br/><br/> Marketing Data Science Features Fully integrates everything you need to know to address real marketing challenges - including all relevant web analytics, network science, information technology, and programming techniques Covers analytics for segmentation, targeting, positioning, pricing, product development, site selection, recommender systems, forecasting, retention, lifetime value analysis, and much more Includes multiple examples demonstrated with Python and R MARKET IT Professionals 
<br/><br/><label>ISBN: </label>9789353065744 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Data processing<br/>Marketing--Planning
<br/><br/><label>Dewey Class. No.: </label>658.800285  / MIL