TY  - BOOK
AU  - Sethi, Ashok
TI  - Chinese consumers: exploring the world's largest demographic
SN  - 9789811089916
U1  - 339.470951 
PY  - 2019///
CY  - Singapore
PB  - Palgrave Macmillan
KW  - Consumer behavior
KW  - China
KW  - Consumption (Economics)
KW  - Marketing research
N2  - This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author’s first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.

(https://link.springer.com/book/10.1007/978-981-10-8992-3#about-this-book)
ER  -