TY  - BOOK
AU  - Easterby-Smith, Mark
AU  - Jaspersen, Lena J.
AU  - Thorpe, Richard
AU  - Valizade, Danat
TI  - Management and business research
SN  - 9781529734515
U1  - 001.42 
PY  - 2021///
CY  - London
PB  - Sage Publications Ltd.
KW  - Management-Research
KW  - Operations research
N2  - This bestselling textbook has been fully updated, and provides readers with a comprehensive overview of methods for conducting business and management research. Highly visual, and written in a clear and accessible way, the book includes helpful learning features throughout, including learning goals at the start of each chapter, a research in action feature, examples, a Research Plan Canvas template and more.
The content has been brought up-to-date with the inclusion of big data, predictive analytics and a dedicated chapter on machine learning.

Accompanying the book is a wealth of online resources to further enhance your learning experience, including:

MCQs
Video content
Templates and data sets
Glossary flashcards
Additional case studies

(https://us.sagepub.com/en-us/nam/management-and-business-research/book271025)
ER  -