TY  - BOOK
AU  - Fotiadis, Thomas
AU  - Lindgreen, Adam
AU  - Siomkos, George J.
AU  - Oberg, Christina
AU  - Folinas, Dimitris
TI  - Industrial marketing
SN  - 9781529778533
U1  - 658.8 
PY  - 2023///
CY  - London
PB  - SAGE
KW  - Marketing
KW  - Marketing mix
KW  - Business to business marketing
N1  - Table of contents:

Chapter 1: Applying Marketing Philosophies to Industrial Markets
Chapter 2: Differentiation Characteristics of Industrial Markets    
Chapter 3: Supply Chain Networks for Manufacturing Products    
Chapter 4: Organizational Buying Process, Buying Relations, and Buying Behavior in Industrial Marketing    
Chapter 5: The Marketing Mix: Distributing Industrial Products    
Chapter 6: Supply Chain Transportation of Manufactured Products    
Chapter 7: The Marketing Mix: Promotion and Marketing Communication Channels for Industrial Products    
Chapter 8: The Marketing Mix: Industrial Pricing    
Chapter 9: The Marketing Mix: The Industrial Product    
Chapter 10: Warehousing in the Industrial Market    
Chapter 11: Industrial Services    
Chapter 12: Modern Trends and Developments in Industrial Marketing    
Chapter 13: Industrial Marketing in a High-Tech Context

(https://us.sagepub.com/hi/nam/industrial-marketing/book278499)
N2  - An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR.

The textbook includes:

The marketing philosophy on industrial markets
The characteristics of industrial markets
The marketing mix and the product life cycle
The issues surrounding distribution and operations including value creation, business relationships and networks
Case studies and mini case studies (vignettes)
This textbook is suitable for students studying industrial marketing and other related courses at undergraduate and graduate levels
ER  -