Strategic management and competitive advantage: concepts and cases
- 5th
- New Delhi Pearson India Education Services Pvt. Ltd. 2017
- xxi, 373 p.
Table of Content
Part 1: THE TOOLS of STRATEGIC ANALYSIS CHAPTER 1: What Is Strategy and the Strategic Management Process? CHAPTER 2: Evaluating a Firm's External Environment CHAPTER 3: Evaluating a Firm's Internal Capabilities
CHAPTER 6: Vertical Integration CHAPTER 7: Corporate Diversification CHAPTER 8: Organizing to Implement Corporate Diversification CHAPTER 9: Strategic Alliances CHAPTER 10: Mergers and Acquisitions CHAPTER 11: International Strategies
End-of-Part 3 Cases
Strategic Management and Competitive Advantage, 5e, is the first undergraduate textbook to introduce a theory-based, multi-chapter organizing framework to add additional structure to the field of strategic management. The authors have focused on presenting material that answers the question: does this concept help students analyze real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis.