TY - BOOK AU - Ozer, Ozalp AU - Phillips, Robert L. TI - The Oxford handbook of pricing management SN - 9780198714811 U1 - 658.816 PY - 2016/// CY - New York PB - Oxford University Press KW - Pricing -- Management N1 - Table of Contents Part I. Introduction 1: Introduction, Özalp Özer and Robert Phillips Part II. Pricing in Selected Industries 2: Why are Prices Set the Way they Are?, Robert Phillips 3: Airline Pricing, Brenda A. Barnes 4: Electric Power Pricing, Robert Wilson 5: Health Care Pricing in the United States: The Case of Hospitals, E. Andrew Boyd 6: Pricing in Restaurants, Sheryl E. Kimes, Robert Phillips, and Lisabet Summa 7: Pricing of On-line Display Advertising, Madhu Vudali and Andy Atherton 8: Consumer Credit Pricing, Simon Caufield 9: Wireless Services Pricing in the US, Jon Zimmerman 10: For What IT's Worth: Pricing Internal IT Services, Diogo Rau and Paul Willmott 11: Television Advertisement Pricing in the US, Robert Phillips and Graham Young 12: Pricing in the Cruise Line Industry, Warren H. Lieberman 13: Less-than-Truckload Pricing, Edward Kintz 14: Pricing in the North American Protein Industry, Michael Neal, Robert D. Pierce, Michael Freimer, and Sushil Verma 15: Wine Pricing in the United States, Warren Bidmead 16: Pricing and Sales Practices in the Grand Bazaar of Istanbul, Yosun Denizeri Part III. Pricing Fundamentals 17: Price Theory in Economics, Thomas A. Weber 18: Models of Demand, Garrett J. van Ryzin 19: Game Theory Models of Pricing, Robert A. Shumsky and Praveen Kopalle 20: Behavioral Issues in Pricing Management, Özalp Özer and Yanchong (Karen) Zheng Part IV. Pricing Tactics 21: Customized Pricing, Robert Phillips 22: Nonlinear Pricing, Shmuel Oren 23: Dynamic List Pricing, Yossi Aviv and Gustavo Vulcano 24: Sales Promotions, Robert C. Blattberg and Richard A. Briesch 25: Markdown Management, Rama Ramakrishnan 26: Revenue Management, Kalyan Talluri 27: Auction Pricing, Richard Steinberg 28: Service Engineering: Design and Pricing of Service Features, Guillermo Gallego and Catalina Stefanescu 29: Pricing in Business-to-Business Contracts: Sharing Risk, Profit, and Information, Murat Kaya and Özalp Özer 30: Joint Pricing and Inventory Management, Xin Chen and David Simchi-Levi Part V. Organization and Processes 31: Structuring and Managing an Effective Pricing Organization, Mike Simonetto, Larry Montan, Julie Meehan, and Junko Kaji 32: Global Pricing Strategy, Thomas G. Jacobson, Greg Cudahy, Tiago Salvador, and Julian Short 33: Using Lean Six Sigma to Improve Pricing Execution, ManMohan S. Sodhi and Navdeep S. Sodhi 34: Pricing with Confidence in Business-to-Business Settings, Greg Cudahy, Thomas G. Jacobson, Tiago Salvador, Tiffany Gilbert, and Michelle Mahoney Part VI. Current Challenges and Future Prospects 35: Challenges and Future Prospects for Pricing Management, Özalp Özer and Robert Phillips N2 - Description The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings ER -