TY  - BOOK
AU  - Kreutzer, Ralf T.
TI  - Toolbox digital business: : leadership, business models, technologies and change
T2  - Management for Professionals (MANAGPROF)
SN  - 9783658370169
U1  - 658.4092 
PY  - 2022///
CY  - Switzerland
PB  - Springer
KW  - Artificial Intelligence
KW  - Digital platform
KW  - Digital transformation
KW  - Digital business excellence
N2  - This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change
ER  -