Burgess, Bev  <br/><br/>
Account-based growth:   unlocking sustainable value through extraordinary customer focus 

 - London  Kogan Page Ltd.  2022 
 - xxi, 276 p. 
<br/><br/>Table of contents<br/>Section - ONE: Introducing account-based growth;<br/>Chapter - 01: The case for account-based growth;Chapter - 02: Account-based growth in practice;<br/>Section - TWO: Aligning internally for growth;<br/>Chapter - 03: Account prioritization and resource allocation;Chapter - 04: Integrated account business planning;Chapter - 05: Managing data, technology and operations;Chapter - 06: Leadership, culture and change;<br/>Section - THREE: Engaging externally for growth;<br/>Chapter - 07: Account management and sales;Chapter - 08: Account-based marketing;Chapter - 09: Customer success;Chapter - 10: Executive sponsorship and engagement;<br/>Section - FOUR: Account-based growth assessment tool;<br/>Chapter - 11: How does your company stack up 
<br/><br/> Account-Based Growth introduces a comprehensive framework for improving internal alignment and external engagement with these vital few. It contains bullet-pointed takeaways at the end of each chapter plus a comprehensive checklist to help you improve your own company's approach to its most important customers. 
<br/><br/><label>ISBN: </label>9781398607446 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social responsibility of business<br/>Sustainable development
<br/><br/><label>Dewey Class. No.: </label>658.408  / BUR