TY  - BOOK
AU  - Jenkins, Andrew
TI  - Social media marketing for business: : scaling an integrated social media strategy across your organization
SN  - 9781398603691
U1  - 658.802 
PY  - 2022///
CY  - London
PB  - Kogan Page Ltd.
KW  - Marketing--Social aspects
KW  - Internet marketing
N1  - Table of contents
Chapter - 00: Introduction;Chapter - 01: You’re in charge of social media, now what?;Chapter - 02: The who/what/where of your social media and content audit;Chapter - 03: Social media governance and policy development;Chapter - 04: Content! Content! Content!;Chapter - 05: Training;Chapter - 06: Analytics and ROI;Chapter - 07: Employee advocacy and personal branding;Chapter - 08: In-house or outsource;Chapter - 09: Beware bright shiny syndrome;Chapter - 10: Your social media operating model;Chapter - 11: Giving up control;Chapter - 12: Paid social media;Chapter - 13: Hashtags;Chapter - 14: Humanity;Chapter - 15: Bringing it all together
N2  - Social Media Marketing for Business provides a step-by-step roadmap to setting up effective workflows, team configurations, governance models and social media policies, alongside creating and measuring content and social media campaigns that have the competitive edge. Featuring insights from leading industry experts, it covers areas such as balancing social media ownership, measuring success using analytics and conducting a social media audit
ER  -