TY  - GEN
AU  - King, Katie
TI  - AI strategy for sales and marketing: : connecting marketing, sales and customer experience
SN  - 9781398602007
U1  - 658.80028563 
PY  - 2022///
CY  - London
PB  - Kogan Page Ltd.
KW  - Marketing--Technological innovations
KW  - Selling--Technological innovations
KW  - Artificial intelligence
N1  - Table of contents
Chapter - 01: AI and the future of work and society;Chapter - 02: Strategic AI tools for marketing, sales and CX;Chapter - 03: How AI is reshaping the world of retail and hospitality;Chapter - 04: Driving change in the automotive and manufacturing sectors;Chapter - 05: Optimizing AI data insights in finance, law and insurance;Chapter - 06: Revolutionizing customer support in the telecoms sector;Chapter - 07: New economic model for the robot revolution;Chapter - 08: A framework for AI success;Chapter - 09: Flourish or self-destruct?
N2  - AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust
ER  -