TY  - BOOK
AU  - Al-Hakim, Latif
AU  - Wu, Xiaobo
AU  - Shou, Yongyi
TI  - Handbook of research on driving competitive advantage through sustainable, lean, and disruptive innovation
T2  - Advances in business strategy and competitive advantage
SN  - 9781522501350
U1  - 658.4063 
PY  - 2016///
CY  - Hershey, USA
PB  - IGI Global
KW  - Organizational change
KW  - Technological innovations
KW  - Social media
N2  - Description
The global market is constantly evolving and it has become essential for organizations to employ new methods of appealing to customers in order to stay abreast on current trends within the world economy.

The Handbook of Research on Driving Competitive Advantage through Sustainable, Lean, and Disruptive Innovation features theoretical development and empirical research in social media platforms, internet usage, big data analytics, and smart computing, as well as other areas of organizational innovation. Highlighting implementation challenges facing innovative processes, this publication is a critical reference source for researchers, students, professionals, managers, and decision makers interested in novel strategies being employed by organizations in an effort to improve their standings on the global market
ER  -