TY  - BOOK
AU  - Whitman, Drew Eric 
TI  - Cashvertising: : how to use more than 100 secrets of ad-agency psychology to make big money selling anything to anyone
SN  - 9781601630322
U1  - 659.1019 
PY  - 2009///
CY  - New Jersey
PB  - Career Press
KW  - Marketing--Psychological aspects
KW  - Advertising--Psychological aspects
N2  - Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell.
In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business
ER  -