TY  - BOOK
AU  - Chandra, Prasanna
TI  - Behavioral finance
SN  - 9789385965555
U1  - 332.6019 
PY  - 2019///
CY  - New Delhi
PB  - McGraw Hill Education (India) Pvt. Ltd.
KW  - Investments--Decision making
N1  - Table of content

PART I: NEOCLASSICAL FINANCE, PROSPECT THEORY, AND MARKET INEFFICIENCY 
1.  Rational Expectations Paradigm and the Behavioural Challenge  
2.  Foundations of Rational Finance 
3.  Prospect Theory, Framing, & Mental Accounting 
4.  Inefficient Market Hypothesis

PART II: FOUNDATIONS OF BEHAVIOURAL FINANCE
5.  Heuristics and Biases
6.  Self- deception
7.  Emotional Factors  and Social Forces
8.  Neuroscientific and Biological Perspective

PART II:  BEHAVIOURAL ASPECTS OF INVESTING 
9.   Investor Behaviour
10. Market Outcomes 
11. Value Investing

PART IV: BEHAVIORAL CORPORATE FINANCE 
12. Behavioural Corporate Finance 
13. Building a Smart Organisation

PART V: OTHER INSIGHTS 
14. Wisdom From Other Sources

Appendix A: Global Financial Crisis
N2  - This book on Behavioural Finance discusses about financial decision making and financial markets from the perspective of behavioural sciences and allied disciplines. A well-researched book in the upcoming area, it is meant to be a text-book for the first course on behavioural finance. It will also provide investment practitioners and finance executives a rich understanding of the behavioural dimensions of their decisions
ER  -