TY  - BOOK
AU  - Collins, Jim
AU  - Hansen, Morten T.
TI  - Great by choice: : uncertainty, chaos, and luck why some thrive despite them all
SN  - 9781847940889
U1  - 658.409 
PY  - 2011///
CY  - London
PB  - Penguin Random House UK
KW  - Success in business
KW  - Creative ability in business
KW  - Technological innovations--Management
N2  - This book searches the answer for question Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories the authors enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times. The authors challenge conventional wisdom with thought-provoking, sticky, and supremely practical concepts. This book is contrarian, data driven, and uplifting. With provocative and original analysis: defining, quantifying, and studying the role of luck, the authors show convincingly that, even in a chaotic and uncertain world, greatness happens by choice, not by chance
ER  -