Collins, Jim <br/><br/>
Great by choice:   uncertainty, chaos, and luck why some thrive despite them all 

 - London  Penguin Random House UK  2011 
 - xii, 304 p. 
<br/><br/> This book searches the answer for question Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories the authors enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times. The authors challenge conventional wisdom with thought-provoking, sticky, and supremely practical concepts. This book is contrarian, data driven, and uplifting. With provocative and original analysis: defining, quantifying, and studying the role of luck, the authors show convincingly that, even in a chaotic and uncertain world, greatness happens by choice, not by chance. 
<br/><br/><label>ISBN: </label>9781847940889 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Success in business<br/>Creative ability in business<br/>Technological innovations--Management
<br/><br/><label>Dewey Class. No.: </label>658.409  / COL